Course: Authentic Book Launching
A relational, purpose-driven approach to launching your book and reaching the people it was written for.
Reach Your Readers. Authentically
Build an authentic book launch rooted in your message, meaningful relationships, and practical strategy, without the pressure to become a salesperson.
Your Launch Deserves More Than Just a Marketing Plan
Somewhere, there are people who need what God has placed on your heart.
Authentic Book Launching is a six-month course for Christian authors who want to move beyond uncomfortable self-promotion and connect their books with the people they were written to serve.
This is not about chasing algorithms or following every marketing trend. It is about understanding your message, finding your readers, and sharing authentically.
Along the way, you will build the practical pieces of your launch, including your platform, newsletter, social media, reader community, launch team, promotional strategy, and launch plan.
What You Will Build
Authentic Visability
Clarify your message and learn to share your work confidently without feeling like you have to boast or become someone you are not.
Meaningful Connections
Build genuine relationships with readers, supporters, launch teams, influencers, endorsers, and other authors who can help your message travel.
Practical Strategies
Bring all the moving pieces together into a clear launch plan that fits you, your book, and the people you want to reach.
Course Structure Overview
1. Message and Positioning
Clarify what makes your message uniquely yours and develop authentic content and visual assets that help you share it consistently.
2. Platform and Presence
Build your website, newsletter, and social media presence while discovering where your readers are and where to focus your energy.
3. Networking and Connections
Develop your reader community, launch team, and relationships with influencers, endorsers, podcasters, and others who can help expand your reach.
4. Administration and Organization
Organize your launch through distribution, Amazon, visibility planning, key milestones, and email communication.
5. Marketing and Promotion
Explore creative, ethical ways to promote your book through interviews, events, collaborations, advertising, giveaways, and relationships.
6. The Launch Runway
Bring everything together into a clear plan for what happens before, during, and after your book release.
Who Should Enroll
Is this Course for You?
Authentic Book Launching is for Christian authors who believe their book carries something worth sharing but feel uncertain about how to reach the right people.
Whether you are traditionally published, hybrid, or self-published, you will learn how the pieces of a successful launch fit together without feeling pressured to do everything.
Ideally, you should have completed at least a rough draft and begin the course six or more months before your planned release.
You do not need thousands of followers or years of marketing experience. You just need a message worth sharing and a willingness to find the people it was meant to serve.
The Instructors
Jesse Rivas
Author Mentor, Platform Builder & Publishing Guide
Founder of Above The Sun, Jesse helps Christian authors connect their calling with practical strategies for publishing, websites, newsletters, platform building, and authentic visibility.
Cara Grandle
Author, Macro Assessment Coach & Publicist
Cara helps authors clarify their message, develop creative content, discover promotional opportunities, and confidently connect with readers and industry professionals.
Marylin Furumasu
Launch Team Specialist & Promotional Creative
Marylin helps authors create engaging promotional materials and develop the teams of readers and supporters who can help carry their books into the world
Course Options
Live Class
A six-session live workshop Starting in July-December
$299
Flexible Cohort
A six-session live cohort that watches the recordings and meets live for QA.
$199
Flexible eCourse
$99
Join Our Next Live Cohort!
Your story matters. The experiences that shaped you, the challenges you have faced, and the decisions ahead all form part of a larger journey. Join us for six weeks as we explore what it means to become more aware of your story and more intentional about the chapters still being written.